Real-Time Viewer Feedback for Television Programmes
A British company has developed a telephone-based panel system that can provide real-time viewer feedback for television programmes. Its developers liken it to the original live audience clapometer, allowing viewers to express their views straight to screen. Cleverly, it also uses standard market research weighting to make random voter samples representative of the general population.
Adam […]
Posted on September 17th, 2007 by lbraum
Filed under: Call-In TV, all | No Comments »